“There's one thing that I truly believe can make a world of difference: start talking about your book well before it hits shelves.” - Patti Zorr

I've been thinking a lot about the journey of bringing a book into the world, and there's one thing that I truly believe can make a world of difference: start talking about your book well before it hits the shelves.

You might wonder, "Why spill the beans so early?" Well, let me tell you, it's a game-changer. Here are a few reasons why:

1. Building Anticipation: Like a great movie trailer, creating a buzz around your book can generate anticipation. Think of it as the opening act that gets the audience primed for the main event.

   
   

2. Connecting with Your Audience: Engaging your readers early on helps you build a community around your work. You're not just an author; you're a storyteller sharing a journey with your readers.

   
   

3. Feedback is Gold: Early conversations can lead to invaluable insights. Maybe a reader suggests a fresh perspective you hadn't considered, or they highlight a concept that resonates deeply within your niche.

   
   

4. Establishing Thought Leadership: It's never to early to establish yourself and your book as the go-to in its niche.

Now, I'm not suggesting you give away every chapter or spill all your research secrets. It's about providing intriguing glimpses, sharing your journey, and fostering meaningful connections.

So, whether it's through lively social media updates, captivating blog posts, or even relaxed chats with colleagues and fellow experts, don't hesitate! Let your enthusiasm become contagious. Remember, the more people who know about your book, the more they'll be eager to dive into it when it hits the shelves.

You've got this!

Yours in Marketing,

Patti Zorr

P.S. Ready to say goodbye to post-launch fizzles – I'm here to help you keep the momentum going with Book Launch LIVE! During this live coaching program, you'll receive ready-to-use funnels, email templates, social media templates and SO MCUH MORE, plus dedicated marketing and technical support. Join us today, and let's make your book the success story it deserves to be!