Tips and insights on how to be the author you aspire to be.

Tips and insights on

how to be the author

you aspire to be.

Book Marketing From Scratch

Getting Started With Your Book Launch Marketing Plan

December 20, 20232 min read

It's the holiday season, and I'm buzzing with excitement to bake Christmas cookies with my son. The flour's out, the apron's on, but imagine if I realized I didn't have a recipe? Sure, we'd have fun, but the results? Questionable at best.

That's the exact predicament many authors find themselves in with book marketing. Enthusiasm? Check. Effort? Check. A clear plan? Uh-oh.

Today, I want to walk you through the essential steps to ensure your book gets the attention it deserves.

1. Define Your Goals and Audience

  • Identify Your Goals: What do you want to achieve with your book? Consider both short-term and long-term goals.

  • Understand Your Audience: Who are your ideal readers? Understand their demographics, interests, and where they spend their time, both online and offline.

2. Build Your Author Platform

  • Create a Professional Website For Your Book (book funnel): Your book funnel should include information about you, your book(s), a blog, and a way for readers to subscribe to your email list.

  • Establish a Social Media Presence: Choose platforms where your audience is most active (like Facebook, Twitter, Instagram, LinkedIn) and start building your presence there.

  • Start an Email List: Offer something valuable (like a newsletter, free chapter, or tips) in exchange for email sign-ups.

3. Develop Your Brand

  • Create a Consistent Brand Image: This includes your author bio, photo, book covers, and visuals used on your website and social media.

  • Voice and Tone: Your communication should reflect your personality and resonate with your target audience.

4. Plan Your Book Launch

  • Set a Launch Date: Plan your marketing activities around this date.

  • Organize a Launch Team: Recruit fans, friends, and family to help spread the word.

  • Pre-Launch Marketing: Build anticipation through teasers, cover reveals, and pre-order options.

5. Execute Marketing Strategies

  • Content Marketing: Use your blog, social media, and email list to provide valuable content related to your book.

  • Book Reviews: Secure reviews by providing advance copies of your book to reviewers.

  • Promotions and Giveaways: Conduct giveaways and promotions to attract and engage readers. 

Tools and Resources

Remember:

Book marketing is a marathon, not a sprint. It requires patience, consistency, adaptability and of the course an award winning recipe.


book marketingmarketing your bookgetting started markeitng your bookhow to market your bookbook launch
blog author image

Patti Zorr

As an expert in book marketing and promotion, I help entrepreneurs, speakers and coaches to leverage the power of your book to increase visibility and establish authority, so you can achieve your goals beyond the launch of your book.

Back to Blog
Book Marketing From Scratch

Getting Started With Your Book Launch Marketing Plan

December 20, 20232 min read

It's the holiday season, and I'm buzzing with excitement to bake Christmas cookies with my son. The flour's out, the apron's on, but imagine if I realized I didn't have a recipe? Sure, we'd have fun, but the results? Questionable at best.

That's the exact predicament many authors find themselves in with book marketing. Enthusiasm? Check. Effort? Check. A clear plan? Uh-oh.

Today, I want to walk you through the essential steps to ensure your book gets the attention it deserves.

1. Define Your Goals and Audience

  • Identify Your Goals: What do you want to achieve with your book? Consider both short-term and long-term goals.

  • Understand Your Audience: Who are your ideal readers? Understand their demographics, interests, and where they spend their time, both online and offline.

2. Build Your Author Platform

  • Create a Professional Website For Your Book (book funnel): Your book funnel should include information about you, your book(s), a blog, and a way for readers to subscribe to your email list.

  • Establish a Social Media Presence: Choose platforms where your audience is most active (like Facebook, Twitter, Instagram, LinkedIn) and start building your presence there.

  • Start an Email List: Offer something valuable (like a newsletter, free chapter, or tips) in exchange for email sign-ups.

3. Develop Your Brand

  • Create a Consistent Brand Image: This includes your author bio, photo, book covers, and visuals used on your website and social media.

  • Voice and Tone: Your communication should reflect your personality and resonate with your target audience.

4. Plan Your Book Launch

  • Set a Launch Date: Plan your marketing activities around this date.

  • Organize a Launch Team: Recruit fans, friends, and family to help spread the word.

  • Pre-Launch Marketing: Build anticipation through teasers, cover reveals, and pre-order options.

5. Execute Marketing Strategies

  • Content Marketing: Use your blog, social media, and email list to provide valuable content related to your book.

  • Book Reviews: Secure reviews by providing advance copies of your book to reviewers.

  • Promotions and Giveaways: Conduct giveaways and promotions to attract and engage readers. 

Tools and Resources

Remember:

Book marketing is a marathon, not a sprint. It requires patience, consistency, adaptability and of the course an award winning recipe.


book marketingmarketing your bookgetting started markeitng your bookhow to market your bookbook launch
blog author image

Patti Zorr

As an expert in book marketing and promotion, I help entrepreneurs, speakers and coaches to leverage the power of your book to increase visibility and establish authority, so you can achieve your goals beyond the launch of your book.

Back to Blog

Bestselling Book Launches

Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches
Patti Zorr Marketing Expert: Bestsellig Book Launches

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