“If you want a book, you have to market your book.” - Patti Zorr

Every successful book launch needs an effective game plan, and this is where my AIM Framework comes into play. AIM stands for Attract, Identify, and Monetize - the three key pillars to ensure a triumphant book launch and a flourishing author platform.

And here’s how it works:

Attract Readers.

To make your book a bestseller, you need to attract a dedicated readership. Offering a free chapter on a special landing page is a surefire way to pique the curiosity of potential readers.

By doing so, not only do you grow your platform (by growing your email list of raving fans), but you also build an eager list of readers who can't wait for your book launch.

Identify Readers.

Selling books on Amazon is a common practice, but it often leaves the authors in the dark about who their readers are.

By encouraging readers to opt into your book funnel (or website), you’re now able to identify who purchased your book (Amazon will not share this information with you).

Now that you have identified your reader, you can now follow up for reviews (an absolute gold mine for the Amazon algorithm), and build a pool of fans for future book launches.

Furthermore, this establishes a direct connection, allowing you to engage with your readers on a more personal level.

Monetize Your Book.

The sad reality is that ROI from book sales isn't always as high as we'd like.

On average, an author makes only $3-$5 per book. But fret not, there's a better way to capitalize on your hard work - Book Funnels (it’s like a website for your book).

They not only will a book funnel help you attract and identify your reader but also provide a platform to present one-time special offers (with a higher profit margin) to your readers.

And now you’re making money with your book!

Grab my Bestselling Book Launch Marketing Checklist! This is the ultimate marketing & promotions checklist with 12 pages full of timeline of activities and promotions to help you have a successful book launch. Visit pattizorr.com for more!