“Once you have a book, you're always marketing your book.” - Mike Michalowicz

In today's bustling publishing landscape, navigating the truths and fallacies of book marketing can be a labyrinthine task. But fear not! I'm here to guide you through three common myths that might be holding you back from your book's success.

Myth #1: A Great Book Sells Itself.

Yes, quality matters.

But a well-crafted book is only part of the equation.

A targeted and consistent marketing strategy is vital for ensuring your book reaches its deserved audience. Rest assured, greatness doesn't go unnoticed when coupled with effort to market and promote your book.

Myth #2: Publishers Handle All Of The Marketing For You.

While some publishers may lend a helping hand, the majority of the promotional responsibility often falls on the author's shoulders.

As the driving force behind your book, embracing an active role in its promotion can lead to more personalized and effective outreach.

Myth #3: Book Marketing Ends After Launch.

Quite the contrary!

The promotion of your book should be an evolving and continuous process, adapting to new opportunities and trends. Your book's life extends far beyond its release date, and so should your marketing efforts.

Want the Ultimate Marketing & Promotions Checklist?

This 12 page checklist includes a timeline of activities and promotions to help you prepare for your next wildly-successful book launch so you can sell more books!